Started by Steve Nielsen in 1981 in Salt Lake City, Nielsen’s Frozen Custard is now more than just a Utah institution. It’s become popular in neighboring states Nevada and Arizona, and franchises are opening as far away as Virginia. The formula for success is simple: Nielsen’s is a no-frills place to get quality frozen custard. Frst popularized on New York's Coney Island in the 1920s, frozen custard contains less butterfat and less air than ice cream, resulting in a smooth, creamy texture. Chocolate and vanilla are available every day alongside seasonal flavors such as lemon chiffon, pumpkin, blueberry cheesecake, and pralines and cream. Patrons can choose to mix in fresh fruits such as raspberries or strawberries to make a treat called a concrete — like a thick ice cream shake, it has to be eaten with a spoon. The original location in Holladay serves only custard, but the Bountiful location also serves burgers, and the Layton shop features hoagies. No alcohol available. Cash only. Generally serving during lunch and dinner hours Mon–Sat. Closed Sun. Hours change seasonally.